Sometimes we get on a track and become so one-pointed that we haven't figured out that we aren't going in the right direction anymore. Or, maybe we simply push so hard we don’t have time to take side trips, learn new things or just appreciate where we are.
To alleviate this problem, I got off my blog posting 'track' and took a needed summer break. While I rested and digested all I’ve done for the past 6 months, I learned some things that writers and bloggers might want know. Today I will share a few things about KLOUT.
I had been slowly building my Klout score through blogging, posting, Facebook and Twitter until my novel writing had dwindled to a trickle and was barely flowing at all. So, I slowed down on the social media interactions, limited my posts to once a week while I rested and evaluated my status. Sometimes we need to stop or step back to get a better perspective on our life than if we are right in the midst of it.
Was I doing the things I needed to do to get me closer to my goal?
My Klout score, which had been on its way up, dropped like a lead weight inside of a week. I was feeling really bad about myself, thinking, “I can’t do this if I have to feel like I’m running on a tread mill that needs to go faster and faster with no relief in sight.”
But then I began to suspect that Klout was the problem. The scores were artificial in some way. I couldn’t put my finger on it but I knew there was something not quite right.
Then I read this article and learned the tricks that Klout uses for their own purposes and not especially beneficial or of a real value to your real clout.
“. . . the quantity of your social interactions is a very different matter than the quality of those interactions. As you increase your social velocity you will naturally attract followers and it may take some of them a while to prune you out if you are not contributing worthwhile content to their social feeds. Social media is, I dare say, a bit of a Ponzi scheme in that way.”
In his book Grouped, author Paul Adams says, “The loudest, most visible people are not correlated with influence.”
If you’ve been discouraged about your Klout score or it your blogging status is static, take courage and remember:
- Popularity is not influence and influence is not popularity.
- One person does matter and one person can be significant.
- Concentrate on the quality of your blog and your people will find you.
Do you know what a Klout score is?
What do you think about Klout?